Marketing agency

Aura Social

“Sous Zéro” Campaign for Igloofest Montreal

Once again this year, the Poppers Coolers brand is back as a partner of the world’s coldest festival, the 2026 edition of Igloofest!

We were therefore commissioned to help them create content and a social media strategy dedicated to the event, as well as an engaging influencer marketing campaign specifically designed to maximize the Poppers experience.

On the agenda: a brand ambassador on-site to bring the Poppers Coolers experience to life for the cold warriors through truly interactive activations, the exclusive unveiling of a brand-new product, and an influencer marketing campaign with excellent results.

Content creation

On-site, we enlisted Olivier Marcotte, a talent from Aura Influence, to serve as a Poppers ambassador, capture live content, and bring the “Poppers Experience” to life for the crowd.

In these humorous video clips posted on the brand’s social media channels, Oli challenged festivalgoers who wanted to take part in a game of beer pong, a dance contest, Poppers challenges, and more.

The result: A unique experience for the crowd on-site, direct and fun interaction with the audience, increased visibility for the brand, and lots (and lots!) of fun!

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Encore 3 semaines pour participer au concours _Iglooswag présenté par _popperscoolers et p

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Social media

Media presence was ramped up throughout January and February—before, during, and after the four-week Igloofest festival. In total, more than 20 posts and over 60 stories were created and shared during this period. The goal was to produce content that combined Poppers’ unpretentious, off-the-wall humor with the coolness and electric atmosphere of Igloofest.

Influencer marketing

At the same time, Aura Influence was commissioned to design and execute an influencer marketing campaign to promote Sous Zéro, highlighting the new Hard Ice Zero Sugar flavor as well as the festival’s exclusive VIP experience.

Twelve influencers were therefore invited to one of the festival’s parties and received an exclusive PR kit containing items designed to enhance their on-site experience, create engaging content for their communities, and generate genuine engagement around the brand. With all that in mind, bundle up and let’s meet again in 2026 for the coldest festival in the world!