Your partner of the
craziest moments.
The watchword: crazy!
The Poppers Coolers brand is defined by its unparalleled authenticity, its ability to transform even the most ordinary evenings into crazy stories to tell! With its Margaritas range, the brand reinforces this wild and unique allure more than ever. Aura Social has captured this image and transposed it onto the company's social media.
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The Beacon Team
This is the space to introduce the business’s team and what makes it special.
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Advertising
To reach a wider audience, we designed Meta ads that feel natural and authentic, encouraging maximum engagement. We targeted these ads to a persona that perfectly aligns with the brand: young adults from Generation Z, passionate about the current culture of their generation, who enjoy getting together with friends and sharing moments of conviviality and spontaneity.
The goal: to spark conversations on social media and encourage young Quebecers to go to grocery stores and convenience stores to buy the product.
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Social media
Whether through eclectic memes, humorous videos, or savory roasts, Poppers' social media has received a wave of freshness modeled on the Gen-Z aesthetic.
The goal: to have an authentic brand, without worrying about cleanliness, with which people could identify.
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Content creation
Content that fully embodies the authenticity and boldness of Poppers to reflect the festive and crazy energy of the brand.
Influencer marketing
To make the Poppers brand shine among young people, we collaborated with influencers who share fun content and have a responsive audience. Through the creation of festive recipes, vlogs, GRWMs, and humorous content, our “crazy friends” were able to share the madness and joy of consuming Poppers, year-round.
