The taste of summer starts here
Every year, Maître Glacier hosts a $1 Cone Day to kick off the summer season. Originally, the event was created to train seasonal employees, teach them how to manage a rush, and officially launch the season. Over time, the event evolved into a charitable initiative. This year, Maître Glacier partnered with Enfant Soleil to donate the funds raised during the event to the organization. The goal was to generate as much awareness as possible around the initiative and maximize donations.
The campaign’s impact was felt on the ground, with customer lineups extending outside across all locations. The exceptional turnout reflected the enthusiasm generated by the initiative and the success of this year’s edition.
Advertising
The Meta advertising campaign strategy was built around a particularly compelling offer for consumers, combining a low-cost product with a philanthropic component. To maximize engagement and generate buzz around the event, we deployed a variety of creative assets, including static visuals and video content.
This approach delivered remarkable results. The campaign generated more than 600,000 impressions, over 3,000 shares, nearly 200,000 interactions, and more than 9,000 high-value interactions. With a cost per interaction of just $0.01, the campaign demonstrated exceptional efficiency.
The campaign also sparked strong conversations directly within the ads, with numerous comments, exchanges, and mentions between users. Many people tagged friends and family in the comments to invite them to take part in the event together, demonstrating genuine enthusiasm for the initiative. This conversational dynamic helped create a word-of-mouth effect within the paid campaign itself, while further strengthening its potential for sharing and virality.
Results (2025–2026 Term)
600 000
Impressions
9 K
Interactions
More than $10,000
More than $10,000 raised for Enfant Soleil
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