Experience the Mingan Archipelago in a Different Way
Based in Havre-Saint-Pierre, Services Maritimes Boréale offers much more than just excursions: it offers an immersion in one of Quebec’s most spectacular regions. With its monoliths, marine wildlife, and breathtaking landscapes, every outing becomes a memorable experience.
Aura Social partnered with SMB to create a strong and cohesive brand presence, capturing the region’s richness and the team’s authenticity through a comprehensive digital strategy.
The bottom line: if you haven’t experienced Services Maritimes Boréale, you haven’t truly seen the Mingan Archipelago!
Advertising
A high-performing advertising strategy focused on highlighting the most engaging content. Through optimized Meta and TikTok campaigns, we maximized the reach of the videos while generating a high volume of engagement at a low cost ($0.01 per engagement on Meta). At the same time, the Google Ads strategy captured active demand with an exceptional click-through rate (CTR) of 13.53%, generating over 6,200 qualified visits to the website and converting interest into actual bookings.
Thank you to the entire Services Maritimes Boréale team for their trust!
Social media
A social media presence redesigned to be both inspiring and accessible. By focusing on a variety of content—educational, immersive, and entertaining—SMB has established itself as an essential tourism destination, while forging an authentic connection with its community. The results from the 2025 season reflect this strength: a total reach of 1.1 million people, 20,500 interactions, and the acquisition of 1,575 new followers. On Facebook, the engagement rate peaked at 4.01%, far exceeding industry standards.
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Content creation
Immersive, human, and inspiring content, captured directly on location to reflect the archipelago’s beauty and the experience visitors enjoy. From drone footage to spontaneous moments and scenes of island life, each piece of content aims to transport the audience to the heart of the Boréale experience. By 2025, this approach had borne fruit with the production of over 70 high-definition photo and video pieces, including viral hits on TikTok, demonstrating a strong interest in educational storytelling.
