Two commercials created exclusively for the Super Bowl for this proudly local product
Fièrement d’ici, La Bittt à Tibi offre des bières de qualité supérieure. Et cette année, cette marque fièrement locale incarnant l’authenticité, la qualité et le caractère québécois, s’est offert deux bandeaux publicitaires diffusés pendant l’événement sportif le plus regardé en Amérique du Nord, le Super Bowl!
Nous avons donc été mandaté pour la conception de deux panneaux publicitaires distincts et exclusifs diffusés sur RDS, spécialement pensés pour maximiser la visibilité de la marque et promouvoir leur bière La Bittt à Tibi Ultra.
Advertising
The creative idea behind the project was to combine the worlds of soccer and brewing. As a result, we developed the slogan “Brewed for the Big Games” for this unique advertising campaign and created a visual style that incorporated the same sports-inspired elements.
Modelled after a game plan and set against a football field backdrop, we devised the best strategy for nights of major sporting events: getting the right product to accompany the right moment. Here, it was La Bittt at Tibi Ultra beer that took center stage!
Ultimately, a 7-second spot and a 10-second wrap highlighting La Bittt à Tibi Ultra were produced as part of the NFL campaign and aired during all NFL playoff games leading up to the Super Bowl on February 8, 2026, on RDS.
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The Beacon Team
This is the space to introduce the business’s team and what makes it special.
