Experience greatness!
Domaine de Lavoie stands out for its authentic know-how and its roots in the Quebec terroir. Each bottle tells a story, combining tradition and passion to create wines and ciders made from the heart. With authentic, distinctive products, the Domaine puts its heart and soul into bringing the terroir of Quebec to as many people as possible. On social media, Aura Social highlighted this identity, capturing the essence of the Domaine, its team and its commitment to quality and the environment.
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Création de contenu
Vibrant content showcasing the family's expertise and the passion that brings each of the vineyard's cuvées to life.
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Advertising
To build community, collect emails and promote SAQ products, we launched campaigns focused on brand awareness, newsletter subscriptions and online traffic. Using visuals and videos with an organic tone and free of promotional stress, we achieved excellent results: 645 new Facebook subscribers and over 10,000 clicks to SAQ products in just a few months.
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Social media
Whether it's behind-the-scenes in the winery, pictures of the vineyard during the harvest or shared tasting moments, Domaine de Lavoie's social media reflect the soul of the Rougemont terroir with accuracy!
The goal: a genuine, accessible brand, where passion and know-how are shared without artifice.
Influencer marketing
To raise brand awareness and promote the Domaine on Facebook and Instagram, we worked with two content creators, a chef and a blogger-photographer. A tour of the Domaine, a contest and a recipe created on site generated extraordinary engagement, with 17,386 video views and 766 interactions!
Email marketing
A newsletter campaign in the new corporate identity colors was designed to share the latest Domaine news, promotions and exclusive contests with subscribers.
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The Beacon Team
This is the space to introduce the business’s team and what makes it special.
