Dream-awakening
bubbles
Bulles de Nuit is a dream in a bottle! Always ready to sparkle, these bubbles are the perfect partner for any festive occasion, big or small. Affordable and popular with all generations, Aura Social has captured attention with its out-of-the-ordinary concepts. Enter the magical world of Bulles de Nuit!
Content creation
Over one hundred lifestyle and creative images were created, along with TV commercials, to showcase the brand during its partnership with Occupation Double Mexico. A content celebrating pleasure at every moment, where each flavor of Bulles de Nuit invites you to dive into its universe.
Advertising
By creating a strategic calendar of which ranges to promote throughout the year, we were able to structure our advertising initiatives to reach our audience at key moments associated with each product. By combining Meta and Pinterest advertising, we extended our reach, boosted the visibility of each range, sparked conversation and encouraged consumers to move on to purchase.
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Social media
With bright, surreal content, vivid colors and playful publications, we brought the Bulles de Nuit brand image up to date! The Aura Social team wanted to emphasize the accessibility of these products - proving that you don't always need special occasions to celebrate.
Nous avons aussi apporté une attention particulière au compte Pinterest - en passant par des recettes, des conseils, des idées cadeaux et même des DIY, les Bulles de Nuit vous en donnent plein les yeux sur une des plateformes les plus utilisées par la Gen-Z!
Influencer marketing
The magic of Bulles de Nuit was felt through the content of the content creators targeted: festive cocktails, moments with friends, birthdays and many others. Each product range was sent to the influencers in a conceptual box with elements that perfectly matched their occasion. With over twenty different contents created, the creators were able to make Bulles de Nuit shine in their own way.
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The Beacon Team
This is the space to introduce the business’s team and what makes it special.
