Sparkling up everyday moments
Bulles de Nuit is a sparkling brand that’s perfect for both grand celebrations and small, spontaneous moments in everyday life. Accessible and inclusive, it celebrates every occasion by creating moments of genuine togetherness.
As part of the brand’s rebranding, Aura Social worked with Bulles de Nuit to anchor the brand in real-life moments and strengthen its cultural presence.
Content creation
Over 100 photos were produced across various themes and seasonal campaigns to showcase the product in distinctive and memorable settings. Among the concepts developed were: Spritz Limone featured in a summery beach setting, a spooky cinema-inspired photoshoot for fall, and a masked ball editorial for the winter season. At the same time, graphic posts inspired by pop culture references helped humanize the brand, build a connection with the community, and generate responsive content aligned with current trends. Recipe videos were also produced to position Bulles de Nuit at the heart of festive moments and sparkling recipes, reinforcing the product’s lifestyle appeal.
Advertising
The ad campaign generated over 2.9 million impressions and 400,000 interactions. Thanks to sponsored content, engagement on social media—particularly on TikTok—saw a significant increase. Inspiring content, such as cocktail recipes, was saved frequently and strengthened the community’s interest. Pinterest also proved to be a particularly effective platform for Bulles de Nuit. The content posted there reached over 400,000 people and generated more than 1.4 million impressions.
Influencer marketing
To bring the magic of bubbles to life, influencer campaigns were rolled out throughout the year via carefully curated PR boxes. These highlighted the new flavor for summer 2025, Spritz Limone, as well as the summer rosé with a Sip and Paint-themed box, before wrapping up the fall season with a movie night box designed for cozy evenings at home.
Through these campaigns, the goal was to create genuine moments in life, not just content. Creators were invited to slow down, reconnect with their creativity, and enjoy inspiring and social experiences centered around the brand.
Results (2025–2026 Term)
3,4 M
Impressions
62 K
Interactions
3 K
New subscribers
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