Waves that build confidence
AquaPro is a swimming school where people are at the heart of every learning experience. In a safe and enriching environment, each class aims to prevent drowning and promote fitness, with kindness and expertise.
To support this vision, Aura Social partners with AquaPro on content creation, social media management, and advertising, ensuring a strong and consistent presence across all platforms. An approach guided by key values: education, kindness, and trust.
Content creation
Clear and accessible educational video content. Each video showcases the AquaPro team’s expertise through a variety of topics, including drowning prevention, expert advice, and technical demonstrations. Over the past year, this approach has generated more than 1.3 million views, confirming strong interest in swimming and the power of relevant content to attract and sustain engagement.
Advertising
By targeting key campaigns—such as subscriptions, class schedules, and sponsorships—we reached our audience at the most relevant moments. TikTok boosts maintained an average hook rate of 39.57%, turning attention into lasting engagement and embedding the brand into users’ daily lives.
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Social media
Effective cross-platform management enabled us to reach diverse audiences and increase the visibility of the courses. The result: nearly 4,000 new subscribers. At the same time, responsive community management strengthened our relationship with users and fostered a climate of trust.
Results (2025–2026 Term)
2,9 M
Impressions
34,2 K
Interactions
3,8 K
New subscribers
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