Sparkling up everyday moments
Bulles de Nuit is a sparkling brand that’s perfect for both grand celebrations and small, spontaneous moments in everyday life. Accessible and inclusive, it celebrates every occasion by creating moments of genuine togetherness.
As part of the brand’s rebranding, Aura Social worked with Bulles de Nuit to anchor the brand in real-life moments and strengthen its cultural presence.
Content creation
Over 100 photos were produced across various themes and seasonal campaigns to showcase the product in distinctive and memorable settings. Among the concepts developed were: Spritz Limone featured in a summery beach setting, a spooky cinema-inspired photoshoot for fall, and a masked ball editorial for the winter season. At the same time, graphic posts inspired by pop culture references helped humanize the brand, build a connection with the community, and generate responsive content aligned with current trends. Recipe videos were also produced to position Bulles de Nuit at the heart of festive moments and sparkling recipes, reinforcing the product’s lifestyle appeal.
Content creation
Over 100 photos were produced across various themes and seasonal campaigns to showcase the product in distinctive and memorable settings. Among the concepts developed were: Spritz Limone featured in a summery beach setting, a spooky cinema-inspired photoshoot for fall, and a masked ball editorial for the winter season. At the same time, graphic posts inspired by pop culture references helped humanize the brand, build a connection with the community, and generate responsive content aligned with current trends. Recipe videos were also produced to position Bulles de Nuit at the heart of festive moments and sparkling recipes, reinforcing the product’s lifestyle appeal.
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