The taste of summer starts here
When summer rolls around, there’s only one thing on everyone’s mind: enjoying a delicious ice cream. For the 2026 summer season, Maître Glacier has enlisted Aura Social to create content, manage its social media, and run its advertising campaigns. Our mission: to whet the audience’s appetite, spark their desire, and make Maître Glacier a summer must-have.
Content Creation and Social Media
From the start of the season in March, the content strategy aimed to highlight the new menu items through visuals and videos that emphasized the indulgent and irresistible nature of the products. From March to May, the content published generated over 13 million views and more than 39,000 interactions across various platforms. This performance also led to significant community growth, with nearly 4,000 new followers gained in just three months. These results reflect an excellent start to the season and a successful content strategy capable of generating interest, engagement, and desire. A successful appetizer for the summer season, which will continue to highlight the dairy bar’s decadent menu throughout the summer.
Advertising
As part of this mandate, several advertising campaigns were launched to support key moments throughout the season. In the spring, two major initiatives were rolled out: the campaign to reopen ice cream shops in March and the promotional campaign for $1 Cone Day. The reopening campaign aimed to reignite consumer anticipation following the winter season and raise awareness of the stores’ return. Thanks to a targeted strategy and compelling creative, the campaign generated over 600,000 impressions, helping to put Maître Glacier back at the center of conversations right from the start of the season.
For $1 Cone Day, the strategy relied on a winning combination: an offer particularly appealing to consumers and a strong philanthropic component. For one day only, cones were offered at a cost of $1, and the event’s proceeds were donated to the Enfant Soleil organization. The campaign highlighted both the promotion and the positive impact of the initiative, generating significant enthusiasm within the community. Deployed through graphic designs and video content, this campaign successfully captured the audience’s attention, generated engagement, and strengthened the emotional connection between the brand and its consumers.
Results (2025–2026 Term)
13.9 M
Impressions
39 K
Interactions
3.9 K
New subscribers
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